Optimization of Measurement Application Solution

Using big data and AI technology, the Miaozhen Systems provides enterprises with global digital measurement, evaluation and optimization solutions so as to build a consumer-centered business intelligence decision-making closed loop. As an important link in the closed loop of business intelligence decision-making, measurement optimization application solutions help enterprises optimize business decisions and improve the rate of return on investment.

  • Media Optimization Plan

    Cover online + offline screens
    Reasonable allocation of
    cross-screen budget
    Intelligent optimization of
    cross-media combination
    The original IGRP has become an important market indicator to measure the media effect of the Internet
    It was released ten years ago
    and has been updated for six
    generations, helping
    advertisers increase ROI by
    15% on average every year
    Based on Miaozhen Systems’ full advertising monitoring data, it has scientific methodology and model
  • Perception/Cognitive Optimization

    Multi-scenario and multi-form coverage
    Objectively measures
    the business value
    of creativities
    and activities
    Opening up and optimization of full marketing link
  • Core Function Points of Measurement Optimization Application
  • Optimize cross-screen
    budget allocation to make
    media planning simple
    and efficient
  • Neuroscience helps
    the measurement
    and optimization
    of advertising
    creativity
  • Open up advertising
    back-link data with big
    data, optimize conver-
    sion path, and enhance
    product efficiency
  • Optimize cross-screen
    budget allocation to
    make media planning
    simple and efficient
  • Neuroscience helps
    the measurement
    and optimization
    of advertising
    creativity
  • Open up advertising
    back-link data with big
    data, optimize conver-
    sion path, and enhance
    product efficiency